Vacheron Constantin Presents “One of Not Many” Pop-up Boutique with A New Visual Display in Plaza 66
2 July 2020, Shanghai – Swiss Haute Horlogerie manufacturer Vacheron Constantin presents from 2 to 31 July 2020, a “One of Not Many” Pop-up Boutique with a new visual display at Plaza 66, the high-end shopping landmark in Shanghai, a further demonstration of the exceptional universe of the Maison and the spirit of One of Not Many. Featuring a blend of elegance, modernity and creativity, the pop-up boutique especially displays novelties and remarkable high complication timepieces from Égérie, Overseas, Fiftysix®, Patrimony and Traditionnelle collections, all of them vividly showcasing the exquisite world of Haute Horlogerie.
Inspired by the design elements of Égérie collection, the window design of the “One of Not Many” Pop-up Boutique is an integration of pleats (in reference to the ones used in Haute Couture but also to the Égérie collection watch dial) with an elegant red background. This design not only embodies the brand’s aesthetic reﬁnement, but also demonstrates the sophisticated style of Haute Couture, presenting the masterpieces of the brand from a all-new perspective.
“We are delighted to welcome connoisseurs and watch lovers to our “One of Not Many” Pop-up Boutique to closely appreciate the technical excellence and the reﬁned aesthetics of Vacheron Constantin.” said Mr. Frank BRAILLARD, Managing Director of Vacheron Constantin China.
Vacheron Constantin “One of Not Many” Pop-up Boutique Plaza 66
From 2 to 31 July 2020
Venue: Plaza 66, 1266 West Nanjing Road, Shanghai, China
Time: 10:00 – 21 :30