THE VACHERON CONSTANTIN BOUTIQUE IN MILAN
Vacheron Constantin has opened its first Boutique in Milan in partnership with Pisa Orologeria, at number 9, Via Verri in the heart of the “Quadrilatero”, the city's fashion and luxury district.
The Boutique represents a new area of communication, a lively, vital place where the Maison will hold events and audiences in order to open up the world of Vacheron Constantin's High Watchmaking to a cosmopolitan, passionate audience of connoisseurs.
“This Boutique will be a place to cultivate a passion for high-end watches, focussed on excellence”, says Marco Pagani, Brand Manager of Vacheron Constantin Italy. "We want to offer our Italian clients, as well as the international customers who are frequent visitors to Milan, a single exclusive context where they can gain a complete understanding of the subtile combination of modernity and tradition that sets us apart.”
"The new Vacheron Constantin Boutique offers a unique tool for showcasing the Maison, which will allow us to offer our clients a unique experience”, says Maristella Pisa, President of Pisa Orologeria.
Designed by the Architect Filippo Gabbiani from Kokai Studios, the Boutique, which is arranged over two floors, was conceived with meticulous attention to detail, in the spirit of excellence that characterises every timepiece by the Geneva-based Maison. The ground floor is organised to host the display of collections that represent the Maison's watchmaking expertise, while the upper floor is home to an elegant area inspired by the Vacheron Constantin lifestyle and dedicated to High Watchmaking enthusiasts.
Founded in 1755, Vacheron Constantin is the world’s oldest watch Manufacture in continuous production for over 260 years, faithfully perpetuating a proud heritage of watchmaking excellence and stylistic sophistication through generations of master craftsmen.
At the pinnacle of high horology and understated elegance, the Maison creates timepieces with unique technical and aesthetic signatures, and an extremely high level of finishing touches.
Vacheron Constantin brings to life unparalleled heritage and a spirit of innovation through its key collections: Patrimony, Traditionnelle, Métiers d’Art, Overseas, Fiftysix and Historiques. It also offers its discerning clientele of connoisseurs the rare opportunity to acquire unique and bespoke timepieces by means of its “Les Cabinotiers“ department.
A reference point for a world of excellence and tradition, Pisa Orologeria is synonymous with a passion for watches that has become a profession. The innovative spirit and talent in anticipating new watchmaking trends, has always distinguished the entrepreneurial vision of the Pisa family.
From the small shop in Via Verri, opened in 1940 by Osvaldo and Ugo Pisa, to the new Flagship Store of over 1200 square meters, 3 Quick Service Laboratories and 4 mono-brand Boutiques, Pisa Orologeria is today the reference