LOUIS FERLA

Louis Ferla

Louis Ferla, CEO Vacheron Constantin since April 1st 2017, joined the Maison in October 2016 as Managing Director Sales & Marketing.

His career in the Richemont group began in 2001 and has included stints in Hong Kong, Taiwan, United Arab Emirates and China.

From 2000 to 2006, he worked for Alfred Dunhill, initially based in Hong Kong as Area Sales Manager for the Duty Free covering Asia for three years, before being taking on the role of General Manager for Alfred Dunhill Taiwan for another three years.

He spent 2006 to 2016 with Cartier, first as Taiwan General Manager for three years and then in Dubai as Regional Director for Middle-East/India and Africa for four years. After serving as CEO Cartier China from 2012 to 2015, he was appointed International Business & Client Development Director of Cartier International joining the International Executive Committee of Cartier international, before being called to Vacheron Constantin.

Prior to joining Richemont, Louis worked with Carrefour in China for three years from 1996 to 1998, establishing the first foreign hypermarkets in China. He then spent the next three years with Pacific Concepts HK Ltd, a trading company specialized in watches, where he was in charge of the development of the International business.

He earned a degree in International Business and Finance from the International Business School 3A in Lyon, graduating at the top of his class and then opting to study Chinese full time for a year at the National Taiwan University.

Today

Louis Ferla is regarded within the watchmaking industry as the leader who gave Vacheron Constantin a new direction and a decisive turning point, enabling the Maison to achieve a very high level of desirability worldwide. He also defined the brand's vision as a privileged partner in the field of Art and Culture, with prestigious entities such as the Louvre Museum, The MET and Abbey Road Studios, or with local artists.

His humility and passion for the product and the people have contributed to his continued success and make him a complete leader.

"It's not about me. It's about Vacheron Constantin and the teams that work within our Maison. I always prefer to put the brand first."

- Louis Ferla (Interview x Revolution Watch magazine)

Promoting Art and Culture

Throughout his career, Louis Ferla has demonstrated his passion for Art and Culture and played an essential role in promoting them through numerous exhibitions.

- 2012 Exhibition at the Taipei National Palace Museum, Taiwan - 130,000 visitors
- 2013 Exhibition at the Liaoning Provincial Museum, Shenyang, China - 90,000 visitors
- 2014 Power station of Art (#1 Museum of Contemporary Art), Shanghai, China - 120,000 visitors
- 2015 Exhibition at the Sichuan Provincial Museum, Chengdu, China - 230,000 visitors
- 2016 Signing in Beijing of an agreement between "Art Exhibitions China", an organization controlled by the Chinese State Administration of Cultural Heritage, and the Fondation Cartier pour l'Art Contemporain to promote contemporary art in China and train Chinese museum curators.
- 2019 Exhibition at the Forbidden City, Beijing, China - 600,000 visitors
- 2019 Signature of an artistic and cultural partnership with the Musée du Louvre, Paris, France
- 2023 Signature of an artistic and cultural partnership with The Metropolitan Museum of Art (The MET), USA

Extracurricular

- 2007 Appointed Conseiller du commerce extérieur de la France à Taiwan (Journal officiel du 4 Avril 2007).