CHIEF MARKETING OFFICER
Laurent Perves, Chief Marketing Officer of Vacheron Constantin joined the Maison in December 2016. As a member of the Maison’s Executive Committee, he leads the Design & Innovation, Product Marketing, Communication, Creation, Digital and Heritage teams.
He has 15 years of experience managing global brands, building product portfolios and holistic communication campaigns as well as developing business in the fields of beauty and luxury goods.
Laurent began his career at the LVMH group as Change Manager, focusing on Business Intelligence training programs and corporate communication. He then worked for ten years in the Prestige Products Division of Procter & Gamble, where he occupied various functions in Market & Consumer Intelligence, Product and Communication Management, Commercial Management and Regional Business Development on a wide portfolio of brands, before reaching a Global Brand Leadership position on Gucci Parfums.
He joined the watchmaking industry in 2014 as Head of Brand Communication for Audemars Piguet, building specific capabilities in digital and trade marketing while reinventing the brand communication campaign through innovative executions and channels.
Moreover, he is a Visiting Professor at Paris Dauphine University where he owns and conducts Communication seminars for the “Luxury Management” Masters program.
Laurent Perves graduated from ESSCA (Ecole Supérieure des Sciences Commerciale d’Angers) with a Master in Economics & Marketing, he completed his education with a Master in Processes Engineering & Project Management at Angers University (ISTIA) as well as a Master in Political Sciences & Organization at Paris Dauphine University.